Insights
Notes from the growth lab.
Practical thinking on SEO, AI search, paid media, and automation.
2026-06-27
Attribution That Survives iOS and Cookie Loss
Why GA4 plus CRM attribution beats platform-reported ROAS, and how to trust your numbers again.
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GEO & AEO: How to Get Found Inside AI Answers
Search is shifting from ten blue links to AI-generated answers. Here is how to keep your business visible in the age of generative search.
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